Integrate Print and Online Communications with Personalized URLs

Leveraging variable data printing (VDP) to create more personalized direct marketing messages can be highly effective. But the true breakthroughs are realized when VDP is used in conjunction with the Web. Personalized URLs (or PURLs) enable this print and online integration.

What PURLs Do and How They Work

Personalized URL technology allows you to automatically generate a unique Web addresses for every individual in your mail file.

Using the prospect's first and last name a personalized URL is created in the form of JohnSample.YourDomain.com

Using variable data printing, each personalized URL is then printed on the corresponding piece going out to each recipient.

When the recipient types the URL into their Web browser, they’re taken to a personalized landing page where he or she can then see their own "private screening" of your offer, product or service.

The vistor's landing page is setup to match that of the printed mail piece and can be personalized with additional variable data and imagery if desired.

Now interacting with the personalized landing page, the prospect can exchange additional personal information or feedback with the marketer via online forms, surveys and questionnaires.

Click-through statistics as well as information provided by the prospect is then captured and stored in a database for future retrieval.

Real-time reporting can then be generated to measure the effectiveness of your campaign.

Once the prospect has finished interacting with their personalized landing page, a follow-up email is automatically sent to their mailbox.

This email can take any number of forms. From a simple thank you to a dynamic follow-up in response to a prospect's information request – the choice is really up to you!

Along with the email sent to the prospect, a separate notification can be sent to your sales force.

Equipped with detailed prospect contact information, your sales team can then provide immediate follow-up to those wishing to know more about your specific products or services.

Why They Work So Well

According to a recent Direct Marketing Association study, one out of three direct mail recipients prefer to respond online. And if it involves a personalized Web page, you naturally increase your chances of getting the recipient’s attention and response.

Personalized URLs also provide invaluable analytics. The technology behind it allows you to generate powerful reports to gain immediate insight into the campaign’s effectiveness. You can often track results by individual responder, visitor profile or any other criteria.

Inquiries can be routed to the appropriate sales representative via a CRM system, email or cell phone. And knowing which recipients have visited their personalized landing pages, and who has clicked through, can enable you to better focus your follow-up efforts.

Explore Kudzu's Extensive Offerings:

Commercial Printing
Digital Printing
Variable Data Printing
E-mail Marketing Programs
Website Development & Design

Create Dynamic Connections with Your Target Audience

Contact us to learn how these and other services can be integrated into a powerful and dynamic integrated marketing solution.