Variable Data Printing: Giving Personalization a Whole New Meaning

We live in an age of marketing noise and clutter. Generic, broad-based marketing messages are now so rampant that applying even small degrees of personalization and relevancy to marketing materials can skyrocket response and sales.

Relevant Messaging

By tying customer or prospect data to the creative, Variable Data Printing (VDP) enables marketers to deliver relevant, one-to-one messages to their audiences. This often results in:

• Drastically Improved Response Rates
• Higher Response Quality
• Lower Cost per Response
• Increased ROI

Personalized Response Vehicles

And for even greater results, Kudzu can also add Personalized Web pages to your campaigns.

Often referred to as Personalized URLs (or PURLs), these personalized response vehicles can be easily incorporated into your digitally printed communications. They give recipients a customized web page they can visit to get their own “private screening” of your offer.

How Can Variable Digital Printing Help Your Organization?

The applications of VDP technology are endless. Discover how businesses and organizations are creatively leveraging this technology to engage customers and prospects more cost-effectively.

Explore Kudzu's Extensive Offerings:

Commercial Printing
Digital Printing
Personalized URLs
E-mail Marketing Programs
Website Development & Design

Create Dynamic Connections with Your Target Audience

Contact us to learn how these and other services can be integrated into a powerful and dynamic integrated marketing solution.